Last updated: 1 Ap2020

For the purposes of this Cookies Policy, “we”, “us” and “our” means Proxima Beta Pte. Limited, a company registered in Singapore with its office located 10 Anson Road,  #21-07  International Plaza, Singapore  (079903). Our representative in the EU for the purpose of EU data protection laws is Tencent International Service Europe B.V., a company registered in the Netherlands. Their registered address is Strawinskylaan 3127, 8th floor, 1077 ZX Amsterdam, the Netherlands and can be contacted at Our data protection officer can be contacted at The data controller for the purpose of EU data protection laws is Proxima Beta Pte Limited.

We use cookies, log files, pixel tags, web beacons, clear GIFs, device IDs and similar files or technologies to collect and store the information we automatically collect about your device and use of the mobile game Arena of Valor (“Game”) and the websites for the Game (“Website”) (together, the “Services”). You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy, by following the 'opt-out' links provided below or by changing your settings so that cookies from the Services cannot be placed on your device.

1. What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a certain web address. Cookies are then sent back to the originating web address on each subsequent visit, or to another web address that recognises that cookie. Cookies are widely used in order to make the Services work, or to work more efficiently, as well as to provide information to the Services team.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have used the Services before or whether you are a new user. They can also help to ensure that advertising you see online are more relevant to you and your interests.

There are two broad categories of cookies:

· First party cookies, served directly by us to your device.

· Third party cookies, which are served by a third party on our behalf.

Cookies can remain on your device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser or the application is open. These are deleted automatically once you close your browser or application. Other cookies are 'permanent cookies', meaning that they survive after your browser or application is closed. They can be used by the Services to recognise your device when you open and use the Services again.

2. How do we use cookies?

We use cookies to:

· verify log-in information and allow users to find friends who use Services;

· track traffic flow and patterns of travel in connection with the Services;

· understand the total number of visitors to the Services on an ongoing basis and the types of devices;

· monitor the performance of the Services and to continually improve it;

· customise and enhance your online experience;

· provide customer service to you; and

· enable us to promote the Services to you on third party websites if you have previously signed up for the Services.

3. What types of cookies do we use?

The types of cookies used by us and our partners in connection with the Services can be classified into the following categories, namely 'essential cookies', 'functionality cookies', 'analytics and performance cookies' and ' social media cookies'. We have set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.

Type of cookie

What it does

How to block

Cookies necessary for essential services 

These cookies are essential to provide you with the Services and to use some of its features, such as to authenticate log-in, secure the Services and your information, and prevent fraudulent, criminal or other suspect activities. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.

Please see the instructions set out in 'How to control or delete cookies' below.

Functionality Cookies

Functionality cookies record information about choices you have made and allow us to tailor the Services to you. These cookies mean that when you continue to use or come back to use the Services, we can provide you with our services as you have asked for them to be provided. For example, these cookies allow us to: 

·  show you when you are logged in; and

·  store accessibility options.

Please see the instructions set out in 'How to control or delete cookies' below.

Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the Services are accessed, used, or are performing in order to provide you with a better user experience and to maintain, operate and continually improve the Services. For example, these cookies allow us to: 

·  better understand visitors to the Services so that we can improve how we present our content;

·  test different design ideas for particular pages or features;

·  collect information about users of Services such as where they are located and what browsers they are using;

·  determine the number of unique users of the Services;

·  improve the Services by measuring any errors that occur; and

·  conduct research and diagnostics to improve product offerings.

Please see the instructions set out in 'How to control or delete cookies' below.

Tracking Cookies

If you click a link to a third party website, you will be taken to webpages operated by the relevant third party. The third party may place cookies on your device when you interact with their products, services or webpages. Separately, if you visit a website that displays an advertisement for the Game and click on that advertisement, we will use a cookie to record your click.

Please see the instructions set out in 'How to control or delete cookies' below.

4. How to control or delete cookies

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of the Services.

Most devices (in the case of mobile applications) and browsers (in the case of web apps and pages) allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.

· Cookie settings in Chrome for web and Android

· Cookie settings in Safari web and iOS.

· Cookie settings in Internet Explorer

· Cookie settings in Firefox

5. Changes to this Cookie Policy

We will update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the "Last Updated" date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Services. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.

6. Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

· All About Cookies

7. Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

8. Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at